Omnia: A long-term project focused on solving real business problems through technology.
First free essential consumer goods company in Europe thanks to the monetization scheme – through the packaging marketing.
What Omnia is
Omnia exists to reduce operational friction.
That usually means dealing with processes that are slow, manual, fragmented, or poorly supported by the tools in place. Instead of offering predefined services, I focus on understanding the specific context of a business and deciding what actually needs to be built, changed, automated, or removed.
Sometimes the result is software. Sometimes it’s a system. Sometimes it’s simply making fewer things exist.
How I use Omnia
I work through Omnia by getting involved early and staying close to the problem.
That involves:
- Understanding how work is actually done, not how it’s described
- Identifying where time, attention, or information is being wasted
- Deciding whether technology is the right lever, and at what scale
I deliberately avoid generic solutions, heavy frameworks, and building things “just in case”. The goal is not to maximize output, but to improve how the business functions with the least added complexity.
What comes out of it
The outcomes of work done through Omnia vary, but usually fall into a few categories:
- Internal tools and small web applications
- Process automation and system redesign
- Websites and lightweight platforms when they remove real friction
- Technical decision-making and simplification
The form isn’t fixed. The usefulness is.
Selected work
REEM — internal members platform
Context: Research group coordination Problem: Managing members, roles, and internal information across disconnected tools My role: End-to-end design and development Outcome: A centralized internal platform that simplified coordination and reduced manual overhead
REEM — public website
Context: External communication and visibility Problem: Outdated structure and content that didn’t reflect current activity My role: Structure, design, and implementation Outcome: A clearer, more maintainable public site aligned with how the group actually operates
Current focus
At the moment, Omnia is focused on small-scale, high-impact interventions: projects where understanding the problem well matters more than the size of the solution.